05 June 2011

How To Build A List Of Eager Subscribers

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. For instance, clicking on this link allows subscribers to receive a FREE Money-Making Report via a subscription form. These promotional materials are sent via e-mail to the members of the list in different time intervals.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Here are some tips that can help you build a list of eager subscribers:

* Make your promotional materials interesting and fun.

Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

* Try to research what people are looking for.

This way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

* Your articles should be very informational but light at the same time.

If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both - get the picture?

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. A good example is elance or rentacoder. They can provide quality newsletters to kick you off. The costs you may inccur paying for your articles can be met by the many sign-ups and the potential profit from the sales that you will get. This, in my view is a good bargain.

* Create and send an e-book to your customers

This can be about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free or at a minimum amount that is affordable. You can write about anything informational and helpful to your existing subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles.

30 May 2011

The 3 Things To Note When Emailing Your List

While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list. Aside from that, you also want to avoid any problems with the law and your Internet Service Provider (ISP). There are now many laws and rules that are applied to help protect the privacy of the Internet users from spamming and unwanted mails.

However, with an opt-in list, you avoid this annoyance because people who subscribe to your list they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves. As mentioned earlier, making use of a reliable Autoresponder Service will ensure that this aspect is taken care of. I will be discussing more on how autoresponders can boost your sales in the near future. Mean while, you can have a 30 Day FREE Trial with Traffic Wave and have a test ride of their awesome service.

There may be times when an email account was provided when the real owner didn’t want to subscribe. It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

So what should you consider when emailing your list?

i) Take notice of your unsuccessful sends.

These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient. There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time.

There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an 'N' instead of an 'M' is placed in the .com area.

ii) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails.

When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail. When you are reported as a spammer, you and your business could go under. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

iii) Do not provide pornographic or shocking and disturbing content.

It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business. Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

25 May 2011

7 Ways to Make Money using Nothing More Than Your List

The more responsive subscribers you have, the more money you can make. Here are seven ways to make money using nothing more than your list.

1. Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2. Have affiliations with other companies. These companies should have at least a semblance or relation to what your site is about. Here, other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3. Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buy from them, the more earnings you get. These are also known as Joint Ventures (JVs).

4. You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5. Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6. Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher. With these kind of sites, you get more exposure for your services and products. Some of the network sites I recommend are: Apsense and MLM Social

7. Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.